TikTok is introducing a fresh option that allows them to lessen the amount of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it presently contains in excess of 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread rollout. This development coincides with a surge in AI-generated material, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing video streams on a popular video site primarily display content made by AI. A large amount of this material is considered mass-produced AI material, a term for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the power to see more or less of that, based on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its app identified as AI-generated. Overall, more than 100 m pieces of content are uploaded to the service every day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they see by accessing the content preference option in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting cover politics, style, beauty, and dance.
Platform Guidelines
TikTok’s policies mandate creators to tag “realistic” artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any believable artificial content that is without a tag can be removed under its community policies.
Additionally, the app will henceforth add an AI-generated label to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a two million dollar educational fund for specialists and organizations to create educational content about ethical AI use. This project will support charitable organizations specializing in training coding and technology.
Moderation Strategy
The platform has defended its content review process, amid discussion over plans to lay off hundreds of content moderators in Britain. TikTok is planning to eliminate a significant number of roles in its user protection division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that people-led review would remain essential, but AI can safeguard staff by filtering out the most graphic content before it gets reviewed by people. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its AI tools.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is making a difference work at speed.”
